Independent brand strategist, cultural researcher, and academic lecturer.

1. The complexity of inter-disciplinary problems

As a doctoral candidate at the University of the Arts Berlin, I’m researching on the topic of the uncanny sides of technological interfaces under the guidance of Thomas Düllo and Siegfried Zielinski.

As a founding employee and Head of Strategy at RCKT. I’ve worked as digital change- and branding-consultant for companies like Bahlsen Group, Deutsche Bahn, Deutsche Bank, Rocket Internet, Merck, Capgemini, Messe Frankfurt, and many international start-ups, such as Triprebel, Jodel, Eyeem or Foodspring. Today, I work as an Independent Brand Strategist for different organizations such as Sparkasse Finanzgruppe.

2. Energies to create ideas & products

I’ve co-founded the tech-startup Archomedia GmbH. We created the CMS “Unitation”, which was used by over 50.000 pro-gamers worldwide and the marketing tool Seeds, which is used by over 150 Mercedes Benz affiliates. I am appointed as Deputy Chairman of the Supervisory Board of the successor EELOY AG.

I am co-editor and founder of the book series texturen, a periodical for cultural texts and co-editor of the book Forum on the Genealogy of MediaThinking 2. I have also published many articles and essays about media and cultural phenomena.

3. Working with other people

As a research fellow, I’m teaching writing, text- & cultural-theory at the UdK Berlin at the Institute for Theory and Praxis of Communication and – as a visiting scholar – at The Chinese University of Hong Kong at the Department of Anthropology. I also give courses in strategic marketing at the University of Applied Sciences (HTW) Berlin.

I frequently do start-up mentoring for ProSiebenSat.1 Accelerator, Rocket Internet, betahaus Berlin, and WestTech Ventures / Project Flying Elephant.

Do you have questions or interesting projects where I can be of any help? Please feel free to contact me.